When performing polls online and especially when using Facebook, it is important that we keep in mind certain fallacies. Specifically, if someone comments on Facebook with the validation of a certain product, it is highly likely that others will then like and repost and even vote for that same product. The unfortunate part about this is that the results of the poll have then been tweaked by the fallacy of false belief. These voters are merely influenced by the posts of others.
- One pollster found that when comments accrued during a survey were read by potential survey-takers, the comments were very influential.
- One poll showed votes for a particular choice trebling after a specific comment was posted.
- Although the test, which consisted of a half dozen masters of one song, some done by humans, some by machine, were blind, the comments acted as a kind if peer pressure.
“each time, I concluded that while the results weren’t nearly as bad as you might fear, provided you use the conservative settings, they still weren’t as good as what I could do.”