Antares’ Auto-Tune system was rolled out for Cher’s highly successful 22nd album, ‘Believe,’ which was a major success for both Cher and the new technology. Songwriter Mark Taylor began experimenting with Auto-Tune during production of the album, and sold Cher on its potential by lending an eerie warbling quality to Cher’s voice, which Cher very much liked. However, Auto-Tune soon became a victim of its own success as musicians began using it too often and for too many different purposes, which prompted a harsh backlash to a technology that people only seemed to notice when it caused a problem, and not when it worked well.
- Auto-Tune never got credit when it was used well, but always got the blame when it was used poorly or abused.
- Auto-Tune was the engine that provided the novel, provocative, other-worldly vocal effect that made listeners sit up and take notice.
- it’s simply another tool in the toolbox. Think of it like a hammer: you can use a hammer to smash things or to build a house.
“Then songwriter Mark Taylor started messing around with Auto-Tune and Cubase and created the weird warbling effect on Cher’s voice by using extreme pitch correction settings.”